Platica Y Poetics S2E12 w/ Agosto Cuellar

In this electrifying conversation that took place in his atelier in Southtown, I welcomed avant-

garde designer and San Antonio fashion icon Agosto Cuellar, known for his bold, Rasquache-

infused sustainable designs and unapologetic approach to style as resistance. This episode is a

love letter to creativity, sustainability, and the power of fashion as a revolutionary act. We began

by unpacking the essence of Rasquache aesthetics—a resourceful, and rebellious style that

thrives on ingenuity. Agosto shared how his cultural approach influences his sustainable fashion,

bridging the gap between street style and high fashion. We explored haute couture and Fashion

de la Calle, discussing how streetwear continues to challenge traditional fashion hierarchies.

Offering a behind-the-scenes look at his runway composition, revealing how he crafts an

immersive fashion experience, blending storytelling, sustainability, and Rasquache energy. His

designs are more than clothing—they are cultural statements that reflect identity, empowerment,

and the power of reclaiming space. By balancing art, commerce, and community, Agosto spoke

about the exquisite his experiences at Paris and New York Fashion Week, contrasting the global

fashion scene with San Antonio’s unique, often overlooked, yet thriving style identity,

highlighting what makes SA fashion distinct—its grassroots energy, commitment to

individuality, and deep cultural roots. He shared the story of "Keep SA Lamé," a response to

Austin’s “Keep Austin Weird.” Agosto remains a force of innovation, proving that fashion isn’t

just about clothes or haute couture—it’s about storytelling, avant-garde mindset and honoring

cultura with every stitch.